HeptaLex was built to help service businesses explain their offer clearly, capture better inquiries, and remove repetitive manual work through sites, widgets, and useful automation.
Quick profile
HeptaLex combines practical AI support, early commercial validation, and a solid Laravel foundation in one delivery flow built to keep the business clear, credible, and extensible.
used as workflow support
AI helps accelerate research, structure, and drafting, without replacing business judgment.
commercial direction
We show early examples and realistic flows quickly so proposals are easier to assess.
technical backbone
The technical base is prepared for multi-site delivery, reusable services, and practical integrations later on.
That keeps messaging clear on the surface and structure solid underneath.
We work at the intersection of presentation, lead capture, and operational clarity. That means websites that make the offer easier to understand, chatbot widgets that answer recurring questions, and integrations that reduce friction between first contact and follow-up.
We do not start from trend-driven AI claims. We start from what the business needs to explain, automate, or simplify.
HeptaMaker helps generate strong initial structures quickly, but the final direction is shaped with real business context and human review.
Every engagement should end with one practical path forward: audit, site rebuild, chatbot widget, or a scoped integration.
The portfolio already includes traditional client work and internal demos used to validate faster delivery models. Projects such as Psihoterapeut Dracinschi and Doxamus helped shape the current HeptaLex process, while HeptaMaker demos are used to shorten proposal and discovery cycles. We also modernize existing websites and online stores — including stacks still on unsupported PHP (such as 7.4, EOL since 28 November 2022), often inherited from earlier setups — after a scoped audit; HeptaLex itself runs on PHP 8.4 and is moving to 8.5 soon, so client upgrades land on the same supported baseline we use daily.
Founder
Alexandru Sburlescu
Alexandru Sburlescu founded HeptaLex after a career in journalism, IT management at ALTEX, and senior software development at ToucanTech in the UK. He builds tools for local service businesses based on what actually works online.
Founded and built from Romania, with delivery focused on practical implementation for service businesses.
LinkedInStart with the audit, a short discussion, or a concrete implementation scope. The goal is not more complexity. The goal is a clearer system.
HeptaLex is a Romanian digital agency based in Făgăraș, Romania. HeptaLex builds service websites, embeddable AI chatbot widgets, and custom business automations for small service businesses in Romania and worldwide.
The core service is rebuilding or building websites so that visitors quickly understand what the business offers, trust it, and can make contact without friction. HeptaLex also provides embeddable AI chatbot widgets that capture leads and answer frequent visitor questions 24 hours a day, 7 days a week.
Email: info@heptalex.ro. Telephone: plus 40 736 090 478. WhatsApp: plus 40 736 090 478. Remote work available worldwide.
The process starts with a free audit at heptalex.ro/audit-gratuit. The audit identifies what is unclear on the current site, where visitors hesitate, and which changes would have the most impact on lead capture and trust. After the audit, HeptaLex proposes a concrete plan and budget before any implementation begins.
Psihoterapeut Dr. Dracinschi at psihoterapeutdracinschi.ro: psychotherapy service site rebuilt for clearer trust and simpler booking path. Doxamus at doxamus.ro: offer and content reorganised for faster scanning and a clearer next step. Pensiunea SADA at heptalex.ro/pensiunea-sada: hospitality demo with bilingual copy and booking-first navigation.
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